I'm Drew Loeffler, a UX/UI designer based in central Florida. I spent seven years as Lead UX/UI Designer and CMO at a cross-platform product company, and Creative Director of its media brand, growing from content creator while designing everything the platform shipped. Currently focused on UX/UI and product design for entertainment and experience-driven products.
Seven years owning product design and the system underneath it, across mobile, web, and desktop. The work below is measured by what it moved, not by what it looked like when it shipped.
Grew monthly sessions from 18K to 47K and drove WAU/MAU from 26.1% to 52.4%, redesigning the core flows of a cross-platform product used by 67,000+ people. Research through high-fidelity prototype, shipped and measured.
Rebuilt a broken onboarding flow that lifted average engagement time per active user from under 30 minutes to 3h 23m (Sep 2025 to Apr 2026). Interfaces people understand in under two seconds, built for comprehension over decoration.
Built the design system and the engagement mechanics on top of it, XP, reward loops, progression. Over Sep 2025 to Apr 2026, the product reached 39.1% DAU/WAU stickiness and 12 engaged sessions per active user. One component library across iOS, Android, web, and desktop.
Every credential here was chosen for a reason. Seven years of hands-on product ownership taught me the work. These built the formal foundation underneath it.
Seven years fluent in Figma isn't the same as seven years certified in it. This course closes that gap, and sharpens the craft further along the way.
Most UX/UI roles now expect at least working fluency in HTML5 and CSS3. I could already talk feasibility and engine constraints with developers. I wanted to be able to open the files and read them myself.
My UX background is self-taught, built running product design solo at a startup. This course translates that experience into the formal vocabulary the industry runs on, so I walk into a team ready to contribute rather than catch up.
A second pass at core UX theory, taught by an instructor whose style clicks for me. Repetition is how principles stop being notes and start being instinct, and this course reflects where the field stands now.
Seven years of Figma knowledge assembled from YouTube, Reddit, and whatever worked. This was the course that replaced that patchwork with the intended workflow, and put a credential on it that the industry actually reads.
Design decisions are worth more when you can prove what they did. GA4 is how I read behavior after launch instead of guessing at it.
Seven years of work beyond the UI. Brand, media, live production, and growth, the context behind the career.
Defined the full brand identity, voice, and content strategy for a poker media brand. 50+ episode podcast, weekly game show, thousands of original assets, and WSOP press credentials.
3 consecutive years producing content at the World Series of Poker. Multi-camera streaming, same-day vlog edits, casino floor access, and main stage media credentials.
Led growth strategy across paid, organic, influencer, and community channels. $5.88 CAC, 26+ university programs, 50+ creator network, and pitch materials behind a $25M valuation.
Looking for UX/UI or product design roles where I can contribute to something with real craft and purpose, ideally in entertainment, gaming, or experience-driven products. If the work sounds like a fit, email is the fastest way in.